Black Label Athletics

Fantastic experience: I've been with BLA coaches for over 4 years now. I've followed them around to a couple different facilities and I am really glad that they landed at the Primal facility as it really has everything you could ever need. The coaches are great and are helping me to improve my performance. The mix of personalities really creates a warm and welcoming environment. What I really appreciate about BLA is that the workouts are intense but you don't have to make them that way. As I get older, I can definitely feel myself slowing down and I don't see myself pushing as hard for PR's because: 1) the injury risk is high; 2) the recovery, should I get injured, is much longer. So it's nice to know that the coaches totally get it when you don't push yourself to the limit. I really like when I say, "hey, my lower back is really sore, I don't think I should do deadlifts" they will come back with an alternative work out right away. So it's not an intimidating atmosphere at all. The members tend to be mid to late 30s to 50s. So the emphasis is more so on smart strength and conditioning as opposed to just WODing constantly. Come here and make some new friends. 5:15 AM is the best class to go to, FYI.

Fantastic experience: Hands down the best Crossfit gym I've been a part of!!! I've been to a few other boxes and none has provided the sense of community and level of competition as Black Label. From the coaches to everyone who walks in the door each class, if you are looking to be challenged each day to improve and achieve the best version of yourself, while also being around great people, Black Label is where you need to be.

Fantastic experience: This gym is amazing. With any sport it has a lot to do with the coaches and environment. Not only do you have the best teachers at BLA, you have a top notch facility, and amazing people to workout with. This gym is for every level...when I started out at this gym I was very out of shape and recovering from a knee surgery. I am a former D1 athlete and it was frustrating not being able to do what others could do at the gym. However, the coaches modified and scaled workouts for me, they worked with my mobility, strength. I have now lost 25lbs and getting in better shape everyday. Jeff, Chelsea, and Corey have great knowladge of strength and conditioning, mobility, nutrition...they are the best around (just trust me on that). The community is of all ages and ability and is very encouraging and just all around fun. Like anything in life you must be consistent and this gym makes you want to show up everyday! ....I also did a Nutrition coaching with Chelsea, it was not a diet, but more of an awareness and life style choice. I didn’t change much of my diet but did adjust and everything is modification!

Fantastic experience: I love the programming, the members, and the coaches! All of the equipment is new and there are showers. The group classes are productive, energetic, and entertaining. I pay extra for private sessions with Chels. I a very active job and she helps me with eating right, rehabbing my injuries, and building strength. Not to mention the amazing stretching she teaches me. It’s worth checking out Black Label no matter what level your athletic ability is.

Fantastic experience: Knowledgeable coaching staff. Solid programming. Very nice facility.

Fantastic experience: I love this place!!! All of the trainers are beyond amazing! They truly care about each member. I have never felt so welcomed and at home in a gym (I hate to even call it that...more like a family) than I have here. I cannot recommend this place enough. You are pushed to be the very best version of yourself daily. If you are considering joining, don't think about it...just do it!

Fantastic experience: I’ve been a member of a lot of different gyms/Crossfit boxes over the years. BLA is by far the best. The members are awesome and the trainers are second to none. They have a unique ability to effectively train both the person who wants to get/stay in shape as well as the elite athlete looking for enhanced performance.

Fantastic experience: Black Label Athletics is an incredible place to train with amazing coaches. What I really like about BLA is that whether you're just beginning your fitness journey - or a seasoned athlete looking to get faster & stronger, the programming and coaches will be there to guide and support you. Give it a try...working out has never been so much fun!

Fantastic experience: I recently joined Black Label Athletics and to say I'm satisfied is an understatement. The coaches are knowledgeable, friendly, approachable, and oh-so-much fun! The members are friendly and inviting and the facilities are top notch. I'm thankful a friend recommended BLA and look forward to shedding my graduate school weight to become a healthier me! I would definitely recommend BLA for anyone looking for a comprehensive body workout and top notch training.

Fantastic experience: Quality trainers. Good people with tight bunz. And of course I go there. Prob should have started and ended with that. O'Doyle Rules!

Fantastic experience: Only those who commit & step foot into BLK Label Athletics know what’s up! So many good things to say starting with the top notch attention-to-detail training from ElJefe, Chelsea & Corey. Quality coaching and knowledge, passion & energy is what separates these three & the gym from the rest. I love that all of the gym equipment is top of the line and clean. One of my favorite parts of BLA is the sense of team & community. Being an ex-athlete I felt lost for years trying to find the right fit/balance/accountability in my workouts. Not only do I leave here gassed everyday, but I genuinely feel a lot happier & stronger physically/mentally. Thanks for everything you guys are doing and keep it up!

Fantastic experience: As a senior aged member, they were able convert me from many years of gym routines and teach me CrossFit. You can feel comfortable starting at any level of CrossFit experience (from none to some) and if you stay consistent, you'll be impressed with how they develop you. Plus it is fun....except for burpees.

Fantastic experience: Having tried a number of gyms in the OC area, I can confidently say Black Label is my favorite. The instructors are all very knowledgeable and the small class sizes mean you get a lot of one on one time which is really important when learning new movements. Instructors keep classes fresh with a constantly changing mix of moves with a good balance of heavy weights, gymnastic movements and intense cardio. Would definitely recommend anyone who is considering checking it out to come on down and get ripped!

Fantastic experience: Black Label is my home away from home. The trainers and other members have become close friends and they make working out fun! (...I hate working out...). COME HERE! Get your sweat on, meet good people and have fun! Chels, Corey and Jeff are amazing and I highly recommend!

Fantastic experience: Great trainers and people! The workouts have enough people to create positive teamwork and are small enough to get personal attention from the coaches.

Fantastic experience: Excellent trainers, amazing energy, awesome workouts. Everyone is welcoming & encouraging.

Fantastic experience: Black label gives you all the tools you need to get in shape. Challenging workouts, great coaching, nutrition advice, and a great community. They get rid of excuses and get you results.

Fantastic experience: Love this Place. Great Coaches and Workouts.

Fantastic experience: A fun and energetic exercise environment with great coaches and programming to create a high intensity class setting.

Fantastic experience: Best gym and best coaches in OC

Fantastic experience: Best trainers. Best culture. Best results. I found my workout home and am not turning back.

Fantastic experience: They’ve taken Crossfit to a whole different level. I am absolutely spent after each and every workout, and I’ve seen all aspects of my fitness improve.

Fantastic experience: Changed my life, turned me into an athlete! Awesome coaching and classes! With great variety and results! Started over a year ago and still can’t get enough! When I first started I didn’t feel intimated just more interested and motivated!

Fantastic experience: Best work outs! Great coaching! Had great results after first six weeks. Never liked group workouts and this gym has completely changed my perspective! It's a great environment with a great group of athletes focused on staying in great shape!

Fantastic experience: What a great place to stay fit. The trainers are awesome and truly care about your fitness level and getting results. Basically personal training in a fun group environment. If you live in Newport or Irvine and are tired of the big box experience, this is the place for you.