The Alpha Project

Fantastic experience: Wow what a different gym. Its tough t to find a personal trainer who does more than just some cookie cutter workout. Rob sits down with a calculator and has the exact weight for each person, the exact reps, and then you have a crew your working with to push yourself. Mad sick.

Fantastic experience: Coming from a land of competitive crossfit, I am always a little skeptical of new gyms. The alpha project met and surpassed my expectations. The individual testing and performance monitoring gives members individual programming with weight lifting so that you are always working within your own limits, but pushing yourself to the maximum. The small class size allows the coaches to pay special attention to form, making sure you are doing the exercises correctly, and prevent injury. The group setting allows for friendly competition, but not so much that it is intimidating. Because all the exercises are based on you and improving yourself, this gym is appropriate for all fitness levels. Beginners and advanced athletes will both be pushed to improve, and the excellent coaches are able to give individual attention to all members in the class. I would highly recommend this gym to everyone in the Dallas area!

Fantastic experience: I started training with Rob Lord in 2008. The improvements in strength, endurance, energy and balance are noticeable after just two weeks of three time per week training. Working out with a small group insures that Rob is constantly paying attention to your form and the proper amount of weight for your condition. Unfortunately I've had to interrupt training on two different occasions due to orthopedic surgery caused by skiing injuries. Both times Rob assisted in rehabilitation and was sensitive to my limitations until I was able to fully "come back" Then there were "no more excuses!" The Alpha Project program works better than any personal training program I've ever participated in.

Fantastic experience: The Alpha Project is clean, sophisticated, and most importantly–performance based. Your strength and conditioning levels are tested, and your workouts are tailored based off those numbers. No other gym, CrossFit or otherwise, can boast small group classes that are this well-organized, safe, and effective. Its exclusive. Its small. Its totally awesome. On the Katy Trail, the facility rocks, and the coaching from Rob and his staff is unparalleled. I don't think I'll train anywhere else in Dallas. I've been a fitness enthusiast for a decade. After playing college sports, I missed the competition and encouragement lacking in gyms I found in Dallas. So many are about blasting bad music, wearing designer t-shirts, and rocking the most recent line of Lululemon so the opposite (or often times SAME) sex will notice. When you work out, you are there to get fit and have fun, not to be checked out.

Fantastic experience: Great gym. Everything is results oriented. If you want a serious workout, give it a shot.

Fantastic experience: If you are looking for a great workout, with great results, the Alpha Project is for you. It is a great strength and conditioning workout and you will soon get stronger and more fit! You'll also get personalized attention since the classes are so small.

Fantastic experience: The alpha project is the best place to get training if you want to out perform others, or just look better than everyone else. I have been going here for about 3 months, and seen so much improvement in my body, and massive gains in all my lifts. The people here are very nice, and if you listen to Rob you will see improvement very fast. THIS ACTUALLY WORKS!!

Fantastic experience: This month marks the one-year anniversary since joining Alpha. I was previously on all sorts of group exercises and online programs through the pandemic accruing injuries and having to stop training for weeks for recovery. In the meantime, I was also plateauing on my progress. Alpha's small group format provides a lot of individual attention focusing on form while the program incrementally challenges athletes of all levels to continually improve.

Fantastic experience: This is the best gym I’ve tried in Dallas. The trainers pay close attention to your form and make suggestions that safely push you. I can’t recommend them more.

Fantastic experience: We have been members of Alpha Project strength & conditioning gym for over 2 years. The improvement in muscle mass as well as my cardio conditioning, is no joke. The trainers are all highly credentialed and educated well beyond most. The friendships we have developed with other clients we train with has been invaluable and make getting to the gym so easy and enjoyable. Everyone that joins becomes family.

Fantastic experience: Emily and her team are awesome. Highly recommend

Fantastic experience: Evan’s coaching is top notch. The work outs are design to push for strength, flexibility, and endurance. He pushes you but at the same time is conscious of your own fitness level to make tweaks accordingly. I leave every session feeling exhausted but accomplished. Couldn’t be happier with the coaching and highly recommend Alpha to everyone.

Fantastic experience: A great, well-equipped gym with awesome trainers. Overhead door opens right onto Katy Trail. Plenty of options for private or group classes. Check it out, and be prepared to get fit.

Fantastic experience: Emily and Evan are two of the best strength and conditioning coaches in the Dallas, TX area. They both are extremely knowledgable about exercise science and each bring unique strength and conditioning coaching experience. They have taken their collegiate coaching experience and have re-designed it so that the general population can experience it too. They're very professional, comply with COVID protocols and most importantly genuinely care about all their clients. It's great to see a team that constantly strives to improve their business and customer experience. Highly recommend them!

Fantastic experience: Best gym in Dallas!

Fantastic experience: Been coming here for two years. Well worth the investment.

Fantastic experience: I have been training here for the past 3 years. Great workouts and community. At 55 I am stronger and fitter than I have ever been. If you are looking for a fun, well thought out, safe place to get in the best shape of your life it is here.