AIM Fitness

Fantastic experience: Aim fitness has changed not only my physique but my entire mentality on working out. I’ve never been someone who liked to sweat but ever since I started getting trained here, I look forward to hitting the gym every single day. My body and physical health has completely changed and I have never felt or looked better. The gym is well equipped and clean. The vibes are always friendly and welcoming. It doesn’t matter where you start out, Jake and Marla’s will try their best to help you achieve your goals. I am so glad I joined because I truly feel like I am part of a gym family here! The community is so supportive and inspiring and I have my trainer and the gym to thank for all my gains!

Fantastic experience: I’ve been going to AIM Fitness for about a month now, and I can already see and feel a huge difference. The Thursday night class is full-body and they have multiple instructors that ensure you are doing the workout correctly. I also wanted to grow my glutes so they mortified my workouts to target that area further. They have lots of different equipment and reps which keeps the class engaging.. 1 hour feels like 20 minutes. Best class I’ve taken in Costa Mesa by far.

Fantastic experience: Jake and Marla have an awesome gym and a really amazing community through it. All the coaches are super knowledgeable, professional and dedicated. Just came back after having a baby through C-section, and within a month I was lifting heavier than I ever expected. This is a very uplifting environment and very well equipped gym.

Fantastic experience: Though there are many gyms in So Cal, none tie in all the aspects of individualized fitness plans, state-of-the-art equipment, knowledgeable Coaches, and genuine camaraderie like AIM Fitness. Being a competitive runner and cyclist, I presented with specific needs, as well as muscle imbalances, that go with repetitive sport-specific training. AIM Fitness personnel (shout out to Andy) were not intimidated but ready to take on those challenges. As a sign of gratitude, I fully expect to drag Owners Marla and Jake as well as Trainer Andy up on the podium with me at my next race!

Fantastic experience: Highly highly recommend this gym! I have been working out with Jake and Marla for the past two years and they are two of the most amazing coaches/people out there. Every time I walk into this place, I always feel welcomed, encouraged, and pushed. I have been to many gyms and taken a variety of classes/workouts but nothing compares to AIM — the workouts/programming, knowledge, passion, community, and coaches are 5+ stars!

Fantastic experience: AIM has changed my life in so many ways. Not only is this an amazing gym, but Jake and Marla have created an environment like I have never seen before. From the minute you walk in, you feel welcomed by everyone there. No matter your body type, you feel welcomed! From group workouts, to small group to individual trainings, and my favorite the challenges! They not only teach you about lifting and your body, but what you need to fuel your body as well. If you don’t believe me come and check them out. You will not regret it and believe me you will be hooked! I have searched forever for a gym like AIM! This will be my forever gym and the people who I have met here, will be my forever family!

Fantastic experience: I love AIM! Jake and Marla are beyond awesome and knowledgeable. They have completely transformed my life by working with me and teaching me the correct form, nutrition and personalized workouts! You will never get bored of this place. Each day you walk into a unique and very thought-out workout! Everyone here is extremely supportive and you will never find a better gym than AIM! THE BESTTTTT!!!

Fantastic experience: Feeling my absolute heaviest in 2020 I went to seek out guidance from Jake & Marla at AIM fitness! What a transformative journey! Not only did i lose fat, but I got stronger & educated on how to have the correct form on doing various exercises. Sometimes I felt like I died in that hour duration, but damn was my body tested in the best way possible! 10/10 recommend. & the absolute best thing other than looking more Snatched you ask?! The friends you make that turn into family. Everyone in the group classes were so welcoming. No bad vibes.

Fantastic experience: I love all the coaches at AIM. They are very knowledgeable, engaging, awesome coaches and they make you feel like a family. Not just the coaches but the whole community as well. The gym is clean, with quality and offers divers group classes. They have everything I need for a workout. Great place for my mental and physical health.

Fantastic experience: I have known Jake since 2017. Not only is he just a solid guy, but he is knowledgeable, passionate and genuinely cares about helping you meet your health and fitness goals. Since beginning with Jake in 2020, I have made more performance and aesthetic improvements than I did in years prior combined. I have been to many gyms and trained with multiple coaches, and Jake and the AIM crew are as good as it gets! I highly recommend AIM if you want an uplifting community and quality coaching to take your fitness to the next level!

Fantastic experience: My wife has been a regular at AIM for a year. I came in seeking help for semi-chronic neck pain. Mac was amazing. It was about so much more than just treatment of what was hurting that day … it was a lesson about the exercise and posture habits over years that led to my pain. As passionate as I am about my fitness, I was amazed at how much I didn’t know that Mac taught me in just the first few weeks. My approach to fitness is more well rounded now due to my time with him. The entire crew at AIM is top notch, and the space is great as is the equipment. Highly recommended.

Fantastic experience: Where to begin! AIM is an absolute life changing experience! I started training with Marla & Jake August 2020 and all I can say is my life has never been the same since. I have seen, not just amazing physical results, but huge mental results in myself. I went from having an “I have to workout, not really knowing what the motions were, or what purpose they served to my body, not really into it mentality.” To an absolute “AIM” “all in mentality!” I love these workouts, they are so fun and the hour class just flies by! Thanks to this dynamic duo I understand the movements & why they are beneficial. I drive an hour, 4-5 times a week just to train at AIM, and it’s worth every second on that freeway for these workouts, the knowledgeable coaches and the wonderful friendships I have gained at AIM. If you are looking for a fun, healthy, judgement free workout space, AIM is the PLACE!

Fantastic experience: Coach Mac has been a life saver. Helping me understand and learn mobility routines for myself in order to lift and train consistently without injury pauses is all to him. Best thing I’ve ever done for myself and a huge thx to Aim and coach Mac more so. Lots of trainers out there but I can only recommend the ones who know how to truly keep someone moving towards progression forever and that’s what you get with Mac.

Fantastic experience: Mac is great you can tell he’s very passionate about his craft the way he talks about it and how driven he is. I also like how he doesn’t give you a cookie cutter workout plan he takes the time to cater to your needs.

Fantastic experience: I had some chronic shoulder issues for a couple years. Coach Mac was able to assess and pinpoint the root problem. Now i’m pain free with no more shoulder issues. I would definitely recommend him for any rehab work.

Fantastic experience: So definitely thought I would share just my overall experience with AIM fitness. So before I met coach jake and his wife and team I was literally just a mess. Was going through one of the toughest times in my life with work, personal life stuff and just confidence issues. I used to train at a place in LA and it was super cool but when I moved back to OC I had no other means of training unless I went to you normal”planet fitness gyms” (which by the way is no bueno). So with just trying to find a way to escape out of my depression I was looking up local gyms near my area and came across AIM fitness. Now when it comes to gyms I always make sure to do my research before I decide to take on a commitment anywhere! So when I researched the background on the gym and staff I saw the coach Jake was from usc and did a lot of strength and performance base training with high end athletes so me being a kendo swordsman/athlete decided well why not give it a try. Let me tell you THE BEST FREAKIN DECISION I HAVE EVER MADE! Not only does coach Jake and his team provide you with elite workouts that get you sore as heck( and I mean sore were you like heck yeah bout to get these gains but there set up is super dope and it’s a family base gym where he incorporates proper form, accountability, and he is a Kinesiologist/ pero man e athlete who knows how to get younger results you need and the atmosphere is fun ohh and there playlist be off the chain too haha! If you want rap you’ll get rap if you want country you’ll get country if you want turn up where we bout to do work then you’ll get that too! All in all I was in my lowest times and Jake gave me a home to feel like family him and all the athletes there. Please guys GO GO GO!! Check them out and I promise you are gonna love this place bet that!!! Appreciate Jake and the AIM FITNESS TEAM!

Fantastic experience: Been coming to this gym for 2 months now and I can’t say enough good things about the trainers and community. I have never done strength training before and routinely coming to a gym has been a brand new experience for me. The workouts constantly push me outside my comfort zone and they are just as challenging physically as they are mentally. I completely underestimated how much these workouts would push me mentally and I struggle every session to simply trust my body and not let my head get in the way. I find strength in myself through the confidence and patience these trainers have in me and I find the work I’ve done here invaluable. I found this gym on google maps by googling “personal trainer” the hardest day was making that initial call that i wanted to come in and showing up for the first meeting. Ever since then this gym has made me feel confident and comfortable to walk in the doors for training and slightly uncomfortable walking out as I’ve never been this sore in my life. I highly recommend training here for anyone considering it! I look forward to my continued fitness journey at this gym as Jake and Marla have built something special with AIM fitness and everyone here feels grateful to just be apart of it.

Fantastic experience: Been going here for years now and would highly recommend this gym for anyone and everyone who is trying to get on track for their fitness goals. AIM is different than any gym, they have a great dynamic where trainers are there to help you and constantly push you to work harder. The facilities are clean and I’ve never had an issue here! 10/10 would recommend.

Fantastic experience: I started with their workouts and then I found their meal prep food! Jake & Marla kick butt and our awesome trainers! They inspire me and help keep my family feed with quick, healthy, great tasting meals! I highly recommend and stand with them!

Fantastic experience: I've been coming here more or less since opening and it's been great. Very friendly and welcoming culture. Great coaches and staff. I've personally mostly worked with Mac and he's really helped me with improving my athletic performance (including helping me regain strength after a knee surgery). Definitely recommend!

Fantastic experience: This place is amazing! My husband and I came to town for a week and still wanted to get our workouts in, Marla Jake and the members all welcomed us right in. The gym is immaculate and the workout was challenging but Jake made it fun at the same time. We highly recommend this Gym if we lived closer we would be members.

Fantastic experience: Marla and Jake are such great trainers, very knowledgeable. They have created such a great atmosphere to work out in, I love it here! Everyone is nice, encouraging and welcoming.

Fantastic experience: Was very fortunate to have discovered Aim Fitness. We just moved back to OC, I had checked out a Gym close to my house and was very discouraged. I Googled "Gyms near me" and followed it to Aim. 3 weeks of excellent workouts. I'm a fan. Jake is the Best!

Fantastic experience: Jake & Marla care so much about their athletes. I’ve found a great community and lots of new friends. I look forward to working out each morning at AIM and would recommend this gym to literally anyone. I’ve grown so much stronger in just a few months and have lost inches off my waist. Thank you Jake & Marla!

Fantastic experience: This is a fantastic gym!! The small group training is the best around. The trainers are extremely knowledgeable, energetic and fun. I’ve never experienced a gym like this, a small community developed to help each other get healthier and reach their goals. I never thought I could get results like these! Best gym around by far! Thank you AIM!!!

Fantastic experience: Absolutely want anyone is looking for. I am new to the area of Costa Mesa nervous about starting a new gym being new to fitness. The community in AIM fitness has been something I have never experienced. Such friendly and helpful staff that know exactly what I need to reach my goals. The members of AIM fitness give almost a family feeling.

Fantastic experience: AIM Fitness is my favorite place to go to. Every time, after the my private sessions with Marla I feel energetic, confident and feel like conquering the world. Marla is the best. She is professional, very knowledgeable about what she does and at the same time you feel supported by her anytime. She knows how to work with you and understands your needs. I started training with Marla in the begging of my pregnancy to ease my back pains and make it easier to give birth. And I have to tell you - I have never felt more stronger than now. I am planning to be training with Marla way after my baby delivery to stay strong and healthy. Definitely recommend AIM for anybody who wants to not only have a healthy body and mind but a very supportive and caring mentor in their lives!

Fantastic experience: Started with AIM's Summer Challenge and loved the accountability and the community! Not your average gym; friendly people, welcoming community and knowledgeable, experienced staff. I started doing 1:1 training 2x a week and have noticed I've lost inches and feel stronger. Check them out, AIM Fitness is great!

Fantastic experience: Aim is a great place to be a part of. The trainers really care about you and your fitness goals. From losing weight to building muscle they have all your needs covered. The members are all friendly and the community is the best part. I recommend everyone give this place a try. If you are a beginner look for a program to a power lifter they got you covered.

Fantastic experience: I am so impressed with this business. They’re very helpful and inspiring to help me improve not just my body but my all around health. I feel truly cared about when with them. They help me to be more inspired to get into better health than anywhere else that I’ve been to. I highly recommend them for your all around improvement needs! I especially love working with Jake and Marla!

Fantastic experience: My workouts have not been the same since I started going to AIM. The community that Jake and Marla have built is like no other. I’m the most motivated and have seen the most progress since joining. Extremely grateful to have found them.

Fantastic experience: By far the BEST gym I’ve ever attended. The people/community here are incredible and super supportive. I’ve been attending AIM Fitness now for a year and I’ve lost nearly 70lbs and that’s all thanx to their great programming. The trainers here are knowledgeable at what they do and patient when it comes to teaching us. I’ve also been taking advantage of their BJJ (jujitsu) Class and it’s some of the best and informative training I’ve ever done. I wouldn’t wanna train anywhere else and I highly recommend people to come see what it’s all about and why people have nothing but good stuff to say about AIM!!

Fantastic experience: I met Jake and Marla at a corporate gym I was a member of and specifically took all of Jakes classes and later signed up for small group training with Marla and when I tell you I have followed them from two different garage gyms during the pandemic to now AIM Fitness it’s because not only do they program the best workouts that have had me hit PR’s I never thought I could hit and feeling the strongest I’ve ever felt, they have created an amazing community of likeminded people who are incredibly supportive of each other and have the same mindset of getting strong but having fun while doing it. Their passion and knowledge for helping people in health and fitness is beyond what I have seen anywhere else. The gym is always clean and organized and I personally love that they have a meal service that delivers breakfast, lunch and dinner meal preps that are easy to grab and go. If you are curious I recommend signing up for the FREE class and seeing for yourself!

Fantastic experience: What a fantastic environment to get fit and have fun. The trainers are top notch and the community does not disappoint. Whatever kind of day you are having, when you come into this gym you are guaranteed a good sweat and a good laugh. From strength training, conditioning, jiu jitsu, kickboxing, rehabilitating an injury, sport specific training; there is a trainer here to take you to the next level. 10 out of 10, I recommend!

Fantastic experience: I could go on and on about why I love AIM so much. The community is absolutely incredible. I’ve made real friends here. Ones that I actually hang out with outside of the gym. The programming is by far what I love most. I am NEVER bored. I am pushed pasted my comfort zone all the time and in the 2 years I’ve been coming to AIM my body has changed drastically. I have a gym family. Something I’ve always a wanted but could never find. 10/10 you must try!

Fantastic experience: Jake takes no shortcuts. If you are ready to pursue a healthy, fit goal with no more excuses then this is the place for you. I was challenged and pushed to limits I didn't think I had in me. Great confidence building and the workouts change frequently - lots of personal best moments, plenty of motivation and a good dose of laughter made my experience exceptional. AIM Fitness is the real deal. You will get what pay for. Bonus - great, authentic people who care for you.

Fantastic experience: I have been a member at AIM since they opened and this is the best gym I’ve ever been too. Prior to joining AIM I was not consistent with my workout routine, but since joining I have gained so much strength and enjoy working out. I can’t say enough good things about this place. The culture and environment is inviting, motivating and family like. All the trainers push you to be your best and genuinely care. Jake and Marla are the best! I highly recommend anyone wanting start a training program or progress with your current fitness journey to come to AIM.

Fantastic experience: I was a client of Jake/AIM when Jake & Marla were still operating their gym out of their home garage! Let me say I did really enjoy working out in an intimate environment, but it’s an amazing space that they have now off of Baker. The whole AIM Fitness fam (Jake, Marla, clients) are so welcoming and encouraging. It’s really fun to work out with everyone in small groups. I like that AIM has a lot of packages available (small groups only, mix/match small group & a variety of personal training sessions) to help you to meet your fitness goals. Jake and Marla are super awesome, kind humans who genuinely care about you and want to help you live your life to the fullest. They keep you accountable, all while still having fun working out. If I was still living in OC, I would still be going here. There’s a much more personal feel here at AIM than training at commercial gyms like 24 Hr or LA Fitness. If you’re not into personal training regularly and just want to look amazing for summer or something else, keep on the lookout for their short summer boot camp specials!

Fantastic experience: I cannot speak highly enough about AIM Fitness! This gym is home to amazing people who truly do push each other to be their very best. The coaches are involved, attentive and encouraging…creating programs that challenge all of us to be better. With the leadership and guidance of Coach Jake, I have truly never felt stronger in my own skin. I am beyond appreciative for this community!

Fantastic experience: Jake and Andy are easily the best trainers I’ve had the pleasure of training with!! Started training with Jake a year ago and I’ve learned so much from him. The overall environment at AIM is just amazing and welcoming, can’t recommend this gym enough.

Fantastic experience: Jake and Marla Harfman have created a true gym family! They are so knowledgeable, motivating and inspiring! From strength training to group classes - they have built a safe, positive environment!! I highly recommend this gym, and I am so proud to be a member of the AIM Fitness Family!!

Fantastic experience: Cannot say enough great things about how positive my experience was here. AIM fitness transformed my life. Before I met the owners, Marla and Jake, I could not stay consistent with my workouts. I hated working out and was chasing a number on the scale. I never thought of myself as an athlete, let alone a strong one. But they showed me that everyone is an athlete. They taught me the how and the why behind every movement and motivated me to not only continue on my journey but to believe in my capabilities. The classes at AIM are not only fueled workouts but they are a blast. I promise this is more than a gym, it's a movement. Because of my experience working with these amazing coaches, I was able to exceed my goals and hit goals I didn't even know I had. Most of all, AIM helped me fall in love with my body. Not because I was a certain number on the scale but because now I know what she is capable of. If you're like me and you are a beginner or struggle with consistency. Give AIM a chance, I promise you will not be disappointed.

Fantastic experience: As much as I despise working out, I actually enjoy and look forward to working out at AIM. The community they've built combined with their extensive experience and incredible knowledge creates an environment that you can't help but enjoy. Also, having worked out with "trainers" at "gyms" before, I can honestly say that nothing I have experienced compares to the attention you get at AIM. Top notch. I feel stronger then I ever have and have so much energy after working out with Marla and Jake. Thanks guys! So glad I found you! Highly recommend to anyone that's serious about getting strong!

Fantastic experience: AIM FITNESS IS THE BEST OF THE BEST! Jake and Marla have not only built an amazing gym but an amazing community. Working out at AIM fitness has completely changed my outlook on dieting and strength training. I’ve never been more confident in my body and i always look forward to my next workout. I couldn’t thank them enough!!!!!!! If you’re looking to build confidence and to have a good time this is the place. Thank you Jake & Marla!

Fantastic experience: Love AIM Fitness!! Jake and Marla are a fabulous team. I’m pretty shy about going to gyms much less having a personal trainer. But they made the entire experience so easy and comfortable! They keep the work outs fun and new so I wasn’t bored and I actually stuck with it. I can’t say the same for other gyms. If you actually want to see results then you need to check out AIM Fitness for sure!

Fantastic experience: AIM Fitness is the best environment I’ve come across for individual as well as group training. The owner Jake is so inspirational with his “you can do this” training attitude and his daily thoughts that he posts. His wife trains too, and also helps with nutritional training. One look at her and you know she knows her stuff. They both definitely practice what they preach. The periodic partner and individual challenges are competitions that really appeal to my competitive nature. I can compete against myself while achieving new goals, but I also get to compete against other teams. I would strongly suggest giving AIM Fitness a try !!

Fantastic experience: Jake is an awesome trainer. Highly motivating and knows just how much pressure to add to motivate. Very knowledgeable. I would recommend AIM to anyone... and I have! He also has great coaches to train on other skills. It's not cheap... but what better way is there to spend your money other than on your health?

Fantastic experience: Working out with Jake and going to this gym on a regular basis is the VERY BEST THING I've done for myself in a very long time. Jake is the real deal! He loves helping people achieve their fitness goals and he's passionate about coaching you to get there! His workouts are effective and custom made just for you, and he mixes it up every session. It's fun and a great place to spend your "me" time. AIM has got to be on your MUST TRY list immediately. I cannot recommend AIM enough....

Fantastic experience: I am so happy I found this gym after the pandemic! I had looked at many other gyms in my area and so glad I came across AIM Fitness. Jake and his wife are so professional and take great care of each client. I have to manipulate some of my movements and Jake is always careful to make sure I am doing my work out correctly. I can’t say enough about the people at the 6 AM class. They are so kind and helpful and really has been great to me as a new client. Thank you again for opening such an amazing gym and you are exactly what I was looking for. These are incredible well thought out workouts!!!

Fantastic experience: VALUE! Condensing all I could share about this gym is simply in the value it offers! I’ve had many gym, fitness, health communities throughout my life and AIM sets the bar. If your looking to improve your life walk through these doors. At Aim I have personally found a genuineness, an atmosphere that breeds not only physical strength but mental and dare I say emotional. They are consistent, considerate business owners busting at the seams with knowledge. They live and breathe what they preach. The facility itself is clean, housing up to date equipment, available supplements and apparel for purchase. Parking is always available. My son also loves the gym and enjoys hanging out in the kids room while I workout.